A boy in the backseat of a BMW 6 series automobile looks up at a rocketship launch. He’s in awe.
Conversely, though, an astronaut in the wild blue yonder looks down at the BMW zipping along a highway. He too is impressed. It’s a case of innovations in space travel meeting innovations in the so-called ultimate driving machine.
Rupert Sanders of MJZ directed for agency KBS+
Client BMW North America Agency KBS+ Dan Kelleher, Jonathan Mackler, co-chief creative officers; Paul Renner, executive creative director; Mike Abell, creative director/copywriter; Kevin Gentile, creative director/art director; Jenny Read, head of production; Kyle Wright, executive producer; Dennis McKinley, sr. agency producer; Timothy Wilson Brown, planner/strategist. Production MJZ Rupert Sanders, director; Jess Hall, DP; Kate Leahy, exec producer; Laurie Boccacio, line producer. Editorial Work Edit, NYC Ben Jordan, editor; Trevor Myers, assistant editor; Erica Thompson, exec producer; Sari Resnick, producer. Finishing/VFX MPC Camila De Biaggi, exec producer; Armand Weeresinghe, producer; Alex Lovejoy, VFX lead/Flame artist; Paul O’Shea, VFX shoot supervisor. Music/Sound Design stimmung Rory Doggett, composer; Gus Koven, sound designer; Ceinwyn Clark, exec producer; Kristina Iwankiw, producer. Audio Post Sound Lounge Tom Jucarone, mixer. Post MPC LA Mark Gethin, colorist.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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