Agency Young & Laramore conceived a poor man’s Antiques Roadshow to show that even the most seemingly useless, disposable items can have value when put in the hands of those people whom Goodwill Industries is looking to help. The Antiques Roadshow spoof is called Fantasy Appraiser featuring Goodwill staffers who find pretty much that all stuff is valuable, much to the surprise and delight of those bringing in what many might otherwise consider junk.
The duo of Ben and Dave via Washington Square Films directed this spot package, including “Fantasy Appraiser.”
Credits
Client Goodwill Agency Young & Laramore, Indianapolis Carolyn Hadlock, executive creative director; Charlie Hopper, sr. writer; Brian Thibodeau, sr. art director; Tom Denari, chief strategist; Char Loving executive producer; Nick Riedle, consumer insight strategist. Production Washington Square Films Ben and Dave, directors; Munn Powell, DP. Editorial Beast Angelo Valencia, editor.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
