For client Aspen Dental, agency CP+B has come up with a prank video which shines a spotlight on an overlooked healthcare issue: some 150 million Americans do not visit the dentist. The video features brand partner Danica Patrick, the famed race car driver, as she goes undercover as a food truck worker serving real customers everything from fish tacos to hamburgers.
But before Patrick hands over the food, she throws it into a blender. The liquefied entrees are then served in a cup with a straw, all to show what the future looks like if the customers don’t take care of their oral health. Genuine reactions are captured with many pledging to make a dentist visit after their smoothie experience.
Via production house HeLo, Jeff Tremaine–known for Jackass on TV and feature films such as Bad Grandpa–directed this food truck prank video, titled “Taste of the Future,” for agency CP+B.
Credits
Client Aspen Dental Agency CP+B Ralph Watson, chief creative officer; Adam Chasnow, VP/executive creative director; Allen Richardson, Dave Steinke, VPs/creative directors; Brian Caruso, copywriter; Marthon Pucchi, art director; Ramon Nunez, VP/sr. integrated producer; Nick Roland, jr. integrated producer; Katie DeSimone, content supervisor; Madison Morris, content manager. Production HeLo, Venice, Calif. Jeff Tremaine, director; Justin Moore-Lewy, exec producer; Brendan Kiernan, managing director; Chris Rouchard, producer. Editorial The New Corporation, NY Jesse Reisner, editor; Nancy Finn, exec producer. Postproduction Method, Los Angeles Wensen Ho, Inferno artist; Paul Jiminez, producer. Post Company 3, Santa Monica, Calif. Siggy Ferstl, colorist; Matt Moran, sr. producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
