Ad agency WONGDOODY’s “Be Watching” campaign for the Seattle International Film Festival (SIFF) includes this :60 trailer that wryly explores the delineation between surveillance and voyeurism. In the process, audiences are encourage to become the watchers instead of the watched. The trailer uses classics like Blue Velvet and recent hits like Boyhood to show that SIFF is an ideal place to experience the exhilarating rush of not just seeing the world but seeing it through someone else’s eyes.
The trailer was directed by Matthew J. Clark and Lindsay Daniels of StraightEIGHT Films.
Credits
Client Seattle International Film Festival Agency WONGDOODY Tracy Wong, executive creative director; Mark “Monkey” Watson, creative director; Patrick Moore, art director; Tim Koehler, sr. writer; Leigh Eckert, broadcast producer; Barbara Wilson, project manager. Production StraightEIGHT Films Matthew J. Clark, director/DP; Lindsay Daniels, director; Craig Stevens, producer; Erin O. Kay, production designer; Lee Gardner, editor; Wesley Slover, Brendon Williams, composers; Charlie Bartlett, visual effects. Post Lightpress Jeff Tillotson, colorist. Music Clatter & Din Eric Johnson, Sam Gray, sound designers/mixers; Rachel Komenski, exec producer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
