This anthem “I Train For” spot in Mekanism’s spring campaign for The North Face features ultra runner Hal Koerner, rock climbers Emily Harrington and Daniel Woods, and skier Ingrid Backstrom (all ambassadors for The North Face).
We see these athletes all in action–and in training which is essential for them in order to get into action, pushing personal limits, realizing goals and enjoying the great outdoors.
The commercial debuted April 15 and will run through the end of May on ABC, FX, ESPN, TNT, Spike, Comedy Central, AMC, TBS, USA and more. Additionally, the spot will be hosted on digital and social channels such as YouTube, Spotify, Facebook, Twitter, etc.
Tim Wheeler of Farm League directed “I Train For.”
CreditsClient The North Face Agency Mekanism Jason Harris, CEO/president; Tommy Means, executive creative director; Joe Beutel, associate creative director; Sean Grimes, art director; Kati Haberstock, executive producer; Danielle Soper, producer; Michael Zlatoper, managing director; Anna Boyarski, director brand management; Luke Welch, sr. brand manager; Eric Zuncic, head of strategy; Chike Onuorah, brand strategist. Production Farm League Tim Wheeler, director; Tim Lynch, exec producer; Michael Pizzo, head of production; Scott Ballew, line producer; August Thurmer, DP. Editorial Whitehouse Post Lucas Spaulding, editor; Brad Dupuie, assistant editor; Jonlyn Williams, post producer. Music Travis and Maude Dave Wittman, composition. Sound Design One Union Recording Andy Greenberg, sound design. Post Spy Post Chris Martin, colorist.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More