Initially grateful that former Saturday Night Live cast member Jason Sudeikis would pose with them for a photo/on-the-fly video, a tourist couple turns out to be a bit more demanding as the wife becomes auteur director, giving instructions to Sudeikis and her in-front-of-the-camera (cell phone) hubby as they embark on a second take. The spot underscores that there’s a film lover in all of us, hopefully driving traffic to the Tribeca Film Festival, sponsored by AT&T.
The AT&T ad is part of BBDO New York’s “Film for All” campaign designed to promote Tribeca. Brian Billow of O Positive directed the promo spot which is titled “Tourists.”
Given his SNL ties, Sudeikis is an ideal celeb for the piece in that Tribeca opens today (Wednesday, April 15) with the premiere of Bao Nguyen’s documentary about Saturday Night Live through the years: Live From New York!
The ad is now running on YouTube and will appear in theaters prior to every screening at the Tribeca Film Festival, starting April 15 and ending April 26.
Cut downs of the ad will run on Taxi TV, mobile pre-roll, elevator TV, and on charging stations at Tribeca Film Festival events. The campaign will also include print, OOH, digital and social support to show how AT&T is connecting more people to the power of film and provide information for how New Yorkers can get tickets to Film For All Friday, a one day event that offers free tickets to the public.
CreditsClient AT&T Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; John LaMacchia, Simon Foster, sr. creative directors; Geoff Proud, associate creative director; Will Holmes, sr. art director; Julie Collins, group executive producer; Alex Gianni, executive producer; Gillian Burkley, producer. Production O Positive Brian Billow, director; Joe Zizzo, DP; Ralph Laucella, Marc Grill, exec producers; JD Davison, producer. Editorial Mackenzie Cutler Ryan Steele, editor; Sasha Hirshfeld, producer; Jean Taylor, assistant editor. Post Company 3 Tim Masick, colorist. VFX Schmigital Jim Hayhow, Flame artist; Joseph Miller, Flame assistant.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More