BBH LA’s latest episode of “California Inspires Me”–for which Google Play is partnered with Pop-up Magazine’s publication California Sunday–features Sonic Youth musician and singer Kim Gordon. The series celebrates how the State of California has shaped the careers of successful artists.
Freddy Arenas directed the animatino piece for this ongoing online series.
CreditsClient Google Play/California Sunday Agency BBH Los Angeles Pelle Sjoenell, executive creative director; Josh Webman, Peter Albores, creative directors; Florencio Zavala, design director; Kristian Grove Moller, associate creative director/art director. Production Freddy Arenas, director and animation; Scott Bailes, Nicolo Bianchino, Olivia Blanc, Kyle Strope, animation. Music/Sound Shannon Ferguson, music; Mooj Zadie, sound production; Rachel James, sound recording.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More