Ad agency Fred & Farid Paris created this web film campaign in which problems are solved in a simple way, albeit with a quirky humorous flair. Matt Devine from Aussie collective Glue Society via Paris production house Wanda directed these three web films, including “The Dog,” in which a woman deploys her trusty dog in an offbeat manner to help with a storm-triggered power outage and to repair her home’s leaky roof/ceiling.
This campaign for Societe Generale reminds us that “Nothing is not as simple as it may look” to promote its new insurance line, adjustable to all needs through a new online diagnostic tool.
Credits
Client Societe Generale Insurance Agency Fred & Farid Paris Emmanuel Ferry, Amaury Devitry, Candice Corre, Lauren Hadjadj, agency supervisors; Fred & Farid, chief creative officers; Olivier Lefebvre and Benjamin Marchal, executive creative directors; Francois Guyomard, copywriter; Nicolas Berthier, art director; Aurelien Merigaud, producer. Production Wanda Paris/St. Denis The Glue Society (Matt Devine), director; Ray Coates, DP; Perrine Schwartz, Jerome Denis, exec producers. Postproduction Wanda Productions/Digital District Thomas Cornet, post producer; Xavier Perkins, editor; Didier Lefquest, colorist; Lionel Morillon, Flame artist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
