Ad agency Fred & Farid Paris created this web film campaign in which problems are solved in a simple way, albeit with a quirky humorous flair. Matt Devine from Aussie collective Glue Society via Paris production house Wanda directed these three web films, including “The Dog,” in which a woman deploys her trusty dog in an offbeat manner to help with a storm-triggered power outage and to repair her home’s leaky roof/ceiling.
This campaign for Societe Generale reminds us that “Nothing is not as simple as it may look” to promote its new insurance line, adjustable to all needs through a new online diagnostic tool.
CreditsClient Societe Generale Insurance Agency Fred & Farid Paris Emmanuel Ferry, Amaury Devitry, Candice Corre, Lauren Hadjadj, agency supervisors; Fred & Farid, chief creative officers; Olivier Lefebvre and Benjamin Marchal, executive creative directors; Francois Guyomard, copywriter; Nicolas Berthier, art director; Aurelien Merigaud, producer. Production Wanda Paris/St. Denis The Glue Society (Matt Devine), director; Ray Coates, DP; Perrine Schwartz, Jerome Denis, exec producers. Postproduction Wanda Productions/Digital District Thomas Cornet, post producer; Xavier Perkins, editor; Didier Lefquest, colorist; Lionel Morillon, Flame artist.
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
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