Havas Worldwide and director Steve Miller of @radical.media team again on Dos Equis’ “The Most Interesting Man in the World” campaign, this time with the iconic character providing his tongue-in-cheek advice on the holiday Cinco de Mayo.
Titled “The Most Interesting Man in the World on Cinco de Mayo,” the spot was cut by Jeff Ferruzzo of Arcade Edit. The commercial is part of the brand’s “Dos de Mayo” extended campaign celebration. Fans can visit Facebook.com/DosEquis throughout April for updates on ongoing contests, news, and information on how they can start their holiday celebrations with Dos Equis.
Credits
Client Dos Equis Agency Havas Worldwide, New York Jason Peterson, chief creative officer; Jim Hord, executive creative director; Paul Fix, Jamie Overkamp, creative directors; Matthew Hock, David Fredette, associate creative directors; Marty Bonacorso, writer; Melissa Ploysophon, art director; Andrew Niemira, jr. writer; Melissa Stammer, jr. art director; Vin Farrell, global chief content officer; Dave Evans, Sylvain Tron, co-heads of production; Jill Meschino, executive producer. Production @radical.media Steve Miller, director; Bryan Newman, DP; Gregg Carlesimo, exec producer; Barbara Benson, producer. Editorial Arcade Edit Jeff Ferruzzo, editor; Sila Soyer, exec producer. Post Studio 6 Johnny Starace, VFX supervisor/Flame artist; Melati Phohan, exec producer; Eric Thompson, audio engineer; Brett Fuchs, music composer. Post Company 3 Tom Poole, colorist. Audio Sound Lounge Peter Holcomb, partner/mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
