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    The Best Work You May Never See: Sharp”s “Sobriety Test” Spec Spot

    By SHOOTUpdated:No Comments2269 Views

    Justin Wilson of Liberal Media Films, Dallas, directed this Sharp’s non-alcoholic brew spec spot in which we see police have stopped a young woman they suspect of DUI and put her through a sobriety test. Shot in the guerilla style of a police/security surveillance camera, we see the woman pass every aspect of the test–adding the flourish of some impressive acrobatics as she does far more than just walk a straight line.

    We then hear one of the police officers apologize to the woman for pulling her over and wasting her time–at which point the logo appears for Sharp’s non-alcoholic brew.

    Director Wilson also edited the spot, which was based on creative from the team of Clint Carter and Janet Mistretta of agency Johnson & Sekin.

    “Sobriety Test” is one of five spec spots that emerged from the “Flex Your Specs” competition sponsored by charlieuniformtango and sister shop Liberal Media Films. “We sent the word out nationally inviting advertising agency creatives to send in scripts for their dream spots–spots that might never make it to production in the real world,” said Lola Lott, charlieuniformtango principal/president.

    “Over 280 scripts came in from creatives coast-to-coast. Then, we had the process of gathering a prestigious panel of judges to review all the scripts, and pick the winners that would be produced. That took a good six months. Among the five winners we had two scripts from the East Coast, one from San Francisco, and the other two from Texas.”

    The Flex Your Specs script criteria were: Good, solid commercial length creative, must be budget-friendly, and for an actual product. Judges selected five winning scripts from hundreds of submissions. “The script selection process was another six months,” Lott said. “Then came the selection of locations and casting as our LMF directors collaborated with the creatives around the country; charlieuniformtango and Liberal Media Films produced and paid for all five winning scripts. It was a win-win for everyone. Everyone got an amazing spot for their reels, and Liberal Media Films’ breadth of work really increased.”

    A screening of the winning spots was held Thursday, March 19, at The Sundown at The Granada in Dallas.

    Credits

    Client Sharp’s Beer Creative Clint Carter, Janet Mistretta (Johnson & Serkin). Production Liberal Media Films Justin Wilson, director/editor; Roger Peters, DP; Jeff Elmore, Jessica Cramer, producers. Post charlieuniformtango Artie Pena, online/color; Jake Kluge, mix.

    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:charlieuniformtangoLiberal Media Films



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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