FCB RG2, an agency in Caracas, Venezuela, and Banplus, a bank in Venezuela, introduce us in this PSA to Eloisa Hernandez, an Alzheimer’s patient who tells us she will not remember what she’s telling us. But what’s important is that we remember–namely that it pays to donate to the Alzheimer’s Foundation of Venezuela. And to make it easy for the forgetful to donate, a bank account has been created with a simple number: 0000-0000-00-0000000000. By creating an account number that is so easy to remember, people have one less reason to forget to donate.
Donations made to the 0000-0000-00-0000000000 account goes toward programs that provide support and training to caregivers of patients with Alzheimer’s and promising research initiatives.
Evans Briceño directed and edited “The Unforgettable Account” via Whiskey Film.
CreditsClient Alzheimer’s Foundation of Venezuela/Banplus Bank Agency FCB RG2 Exequiel Rodríguez, VP/chief creative officer/art director; Sydney Reyes, general creative director; José Manuel Ferreira, sr. copywriter; Julio Grande Allende, VP/chief planning officer. Production Whiskey Film Evans Briceño, director; Juan Bernardo Gonzalez, exec producer; Maurizio De Vita, DP; Guillermo Perez, general producer. Music Sydney Reyes, musician. Editorial Blue Post Evans Briceño, editor. Consultants All Awards Juan Christmann, Renato Lopes, consultants.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More