Jun Diaz of Smuggler directed this return of the bridesmaid for a Southwest Airlines campaign which debuted during this past weekend’s March Madness NCAA basketball tournament telecasts. Last year, Southwest launched a couple of spots featuring a hilarious bridesmaid who made her way from wedding to wedding, strutting her stuff on the dance floor.
Now the bridesmaid is back and hoofing up a storm to promote a nationwide airfare sale.
Agency behind the new “Weddings 2.0” is GSD&M, Austin, Texas.
CreditsClient Southwest Airlines Agency GSD&M Jay Russell, chief creative officer; Brent Ladd, sr. VP/group creative director; Lara Bridger, group creative director; Nikki Baker, Tim Eger, creative directors/art directors; Leslie Shaffer, Tom Hamling, creative directors/writers; Jack Epsteen, sr. VP production; Marianne Newton, executive producer; Natalie Lum Freedman, sr. producer; Jennifer Billiot, experience and insights. Production Smuggler Jun Diaz, director; Alex Waite, producer. Editorial Beast Editorial Sam Selis, editor. Graphics Beast Jim Reed, VFX/online. Audio Pony Sound, Corey Roberts, engineer. Music Hum Music, music supervision. Apache - Jump On It/The Sugarhill Gang licensed from Rich Clique Entertainment, Inc.; Poison/Bel Biv Devoe licensed from Universal Music Group; Funky Cold Medina/Tone Loc licensed from The Bicycle Music Company; Get Down Tonight/KC and the Sunshine Band licensed from Warner Music Group.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More