Guys wearing see-through plastic pants over their Fruit of the Loom boxer briefs demonstrate there’s no riding up with those no ride-up briefs, which have been fully reinvented with a softer waistband, redesigned cut, and longer legs that stay in place even when the gents make extreme moves.
Martin Granger of Moxie Pictures directed this spot, titled “Plastic Pants,” for agency CP+B.
Client Fruit of the Loom Agency CP+B Ralph Watson, chief creative officer; Dave Steinke, Allen Richardson, VP/creative directors; Mona Hasan, Nicholas Buckingham, associate creative directors; Kate Hildebrant, VP/director of video production; Annie Turlay, integrated video producer; Addison Born, Shelby Hawkinson, integrated jr. video producers; Andy Hamm, music supervisor; Charissa Kinney, content supervisor; Tara Delaney, Whitney Beemer, Ben Song, content managers; Abel Gonzalez, Hispanic consultant; Eva Hunter, asset producer. Production Moxie Pictures Martin Granger, director; Eric Schmidt, DP; Karol Zeno, exec producer; Paula Benson, head of production; Heidi Soltesz, producer. Editorial Hutch Co, Los Angeles Jim Hutchins, editor; Joaquin Machado, assistant editor; Jane Hutchins, exec producer. Post/VFX Method Studios, Santa Monica, Calif. Claus Hansen, creative director; Wensen Ho, sr. Flame artist; Robert Owens, exec producer; Paula Jimenez, producer. Audio Post Lime Studios, Santa Monica Mark Meyuhas, engineer; Matt Miller, assistant engineer; Jessica Locke, Susie Boyajan, exec producers. Post Company 3, Santa Monica Stefan Sonnenfeld, colorist; Rhubie Jovanov, exec producer.
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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