Actress Evan Rachel Wood becomes Evan Rachel “Would” in this short for Wildfang, a growing fashion line which is branded with a fearless tomboy spirit and a propensity for breaking the rules. Thus Wood’s “Would” attitude is a perfect fit as she goes on a journey with an attitude of being game for anything and everything.
Produced and conceived by Portland, Ore.-based creative agency Sockeye, the video–titled Evan Rachel Would— was directed by indie filmmaker James Westby (Film Geek, The Auteur, Rid of Me). The short also features Sonic Youth bassist Kim Gordon (who has just released her own candid memoir "Girl In A Band") as well as a star turn from Beth Ditto. Sports fans will recognize NBA star Robin Lopez of the Portland Trailblazers who makes a cameo appearance.
In addition to the short film, Wildfang and Wood have teamed to create a series of exclusive t-shirts that will raise funds for revolutionary charity Friends of the Children. Established in 1993, Friends of the Children is working to break the cycle of generational poverty, by providing professional, full time and long-term mentors to more than 1,400 of the highest risk children across the U.S. and U.K., committing to each child from kindergarten through to graduation. The tees will retail at $40 and 100% of the profits will go directly to Friends of the Children.
CreditsClient Wildfang Agency/Production Sockeye James Westby, director/editor/writer; Ryan Crisman, executive producer; Emma McIlroy, creative director/writer; Taralyn Thuot, Andy Fraser, Peter Metz, creative directors; Emily Jensen, Annie Vieira, writers; Stacy Lorts, producer; Kevin Fletcher, DP; Jenelle Giordano, Taralyn Thuot, art direction; Dennis Brenhaug, 1st assistant director; Toby Fleischman, makeup artist; Cory Sorenson, 1st AC; Brent Butler, 2nd AC; Sean Rawls, DIT. Sound Design Digital One Audio Anna Rieke, sound mixer. Post George Costakis, colorist. Music What’s Up by 4 Non Blondes, courtesy of Sony/ATV, Linda Perry & Covered Records; Reverie by Debussy, courtesy of Rumblefish; La Mer by Debussy, courtesy of musopen.org, Creative Commons; Aquarium by Saint-Saens, courtesy of musopen.org, Creative Commons; Wildwood Flower by Carter Family, Public Domain/Creative Commons; Original composition, Jason Wells. Cast Evan Rachel Wood, Beth Ditto, Kim Gordon, Robin Lopez, Darius Pierce, Roz Roseman, Janet Day, Patty Price-Yates, Sarasvati Kukreti, Parker Hall
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More