This short takes us to a drab, dreary world in which conformity rules–in the form of a round traditional fast food breakfast which seemingly everybody is forced to make part of their morning routine. But breaking free of this totalitarian a.m. hold are two people who flee as “breakfast defectors,” running from the authorities and reaching a brighter world–going from Egg McMuffin-like meals to Taco Bell’s new Biscuit Taco.
Michael Spiccia of Arts & Sciences directed this three-minute film (and :60 spot) for Deutsch LA.
Credits
Client Taco Bell Agency Deutsch LA Pete Favat, chief creative officer; Winston Binch, chief digital officer; Brett Craig, executive creative director; Tom Pettus, group creative director; Scott Clark, Pat Almaguer, creative directors; Jeremiah Wassom, sr. art director; Chris Pouy, sr. copywriter; Vic Palumbo, director of integrated production; Paul Roy, executive producer; Damon Vinyard, producer; Dave Rocco, music director; Eryk Rich, associate music producer; Nathan Iverson, design director; Erin Burrell, sr. designer. Production Arts & Sciences Michael Spiccia, director; Germain McMicking, DP; Mal Ward, managing director/partner; Marc Marrie, exec producer/managing partner; Christa Skotland, head of production; Ben Scandrett-Smith, exec producer/producer. (shot in Budapest) Editorial Union Editorial Jim Haygood, editor; Anil Baral, assistant editor; Michael Raimondi, president/managing partner; Rob McCool, exec producer. Post/VFX a52, Santa Monica Andy McKenna, VFX supervisor/lead Flame artist; Pat Murphy, Hugh Seville, Steven Wolff, Jesse Monsour, Andres Barrios, Chris Moore, Michael Plescia, Richard Hirst, Michael Vagliently, Enid Dalcoff, Christel Hazard, Dan Ellis, Flame artists; Kirk Shinatni, head of 3D; John Cerniack, CG supervisor; Ian Ruhfass, Joe Paniagua, Jose Limon, Josephine Kahng, Vivian Su, Wendy Klien, Chris Janney, CG artists; Joseph Chiechi, Michael Bettinardi, Michael Cardenas, CG tracking; Tiffany Germann, roto; Earl Burnley, art director; Jeffrey Jeong, Lucy Kim, Tae-Kyu Kim, Trix Taylor, Alan Chen, animation; Kim Christensen, head of production; Jennifer Sofio Hall, Patrick Nugent, exec producers; Stacy Kessler-Aungst, producer; Paul Yacono, colorist; Anna Vegezzi, color producer. Motion Graphics Steelhead, Los Angeles Ted Markovic, exec producer; Jason Porter, motion design director; Luis de Leon, motion designer; Matt Johnson, producer; Chase Butters, mixer. Music Elias Arts, Santa Monica, Calif. Vincenzo LoRusso, executive creative director; Mike Goldstein, creative director; Vicki Ordeshook, exec producer; Katie Overcash, head of production. Song: The Ramones, “Blitzkrieg Bop” Audio Post Formosa Santa Monica Tim West, mixer; Aiden Ramos, mix assistant; Jennifer Bowman, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
