Register

    Impact BBDO Dubai Launches #MyMothersNameIs Initiative For UN Women

    By SHOOTUpdated:No Comments2252 Views

    In celebration of Mother´s Day in the Middle East on March 21, UN Women, in partnership with Impact BBDO Dubai, launched a social media campaign designed to encourage men and women in the Middle East to honor their mothers by replacing their own profile pictures on Twitter with the name of their mother and #MyMothersNameIs. Centerpiece of the campaign is a film that was rolled out on Facebook and YouTube. Within less than 24 hours, it was the second most shared film on Facebook worldwide, generating more than 25,000 shares.

    For men in Egypt and in many other countries in the Middle East, there is a taboo of not disclosing one´s mother’s name in public, lest her name become a subject of shame and ridicule in public forums. Over time, her name becomes forgotten and she’s only referred to as “The mother of her eldest son.” UN Women’s ‘Give Mom Back Her Name’ initiative is simple yet powerful and aims to take steps to eradicate this taboo and giving mother’s in Egypt and the Middle East their names back in public forums.

    There are many hurdles to overcome to reach gender equality, including access to education, right to work and participate safely in public life, ending violence against women and girls–the right to one´s own name not being associated with shame or embarrassment is one step closer to attaining equality.

    The film was directed by Impact BBDO Dubai art directors Maged Nassar and Tameem Younes via production house Bigfoot.

    Credits

    Client UN Women Agency Impact BBDO Dubai Fadi Yaish, executive creative director; Maged Nassar, Tameem Younes, art directors; Aunindo Sen, copywriter; Mohamed Said, graphic designer; Mahmmad Al Mahdy, typographer. Production Bigfoot Maged Nassar, Tameem Younes, directors; Ahmed Tahoun, DP. Postproduction Lizard  Fadi Yaish, editor.

    ScreenWork Categories:Short film
    Video Tags:Impact BBDO Dubai



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

    MySHOOT Profiles


    Add A Comment