Director Nicolai Fuglsig of MJZ teamed with VFX house Method Studios on this 360-degree interactive promo for EA’s Battlefield Hardline for agency FCB West. Titled The Heist, the interactive live-action short enables viewers to enter into the world of Battlefield Hardline, which came out today.
The three-and-a-half minute interactive spot can be experienced online, taking the viewer through a bank heist filmed in downtown Los Angeles and the action-packed police chase that ensues. Method’s artists added several atmospheric visual effects including CG ammunition, CG smoke, muzzle flashes, tracer rounds, spark hits, explosions, debris, and fire, along with matte-painted environment damage. Viewers can simultaneously interact with, and navigate within the space using either a mouse or mobile device touchscreen. This unique spot more closely mimics the gameplay experience than traditional video game commercials.
The spot was captured using a single camera shooting straight up into a cone shaped mirror that captured a 360-degree reflection of the environment. This allowed the director to have the action and actors come extremely close to the camera and interact with it, which isn’t always possible with most multi-cam rigs used for immersive capture. Since the cone shape mirror created a unique lens that does not exist in reality, replicating it in CG posed a significant challenge for Method’s integration department. Shot-specific visual effects dictated the CG tracking approach usually resulting in multiple techniques for a single shot.
Shooting with the cone also resulted in some warping of the image that meant that even the most simple of paint tasks became difficult, but thanks to the breadth in project variation at Method, the artists and R&D teams were up to the task.
Above is an edited (non interactive) version of the spot.
CreditsClient Electronic Arts/Battlefield Hardline Agency FCB San Francisco Colin McRae, group creative director; Jason Elm, creative dirtor; Elaine Cox, sr. copywriter; Chase madrid, sr. art director; Frank Brooks, executivep roducer; Rob Lee, sr. producer; Mark Shiner, digital producer; Chris Klink, technologist. Production MJZ Nicolai Fuglsig, director; Claudio Miranda, DP; Wade Allen, stunt coordinator; Emma Wilcockson, exec producer; Laurie Boccaccio, line producer; Adriana Cebada Mora, production supervisor; James Chinlund, production designer. VFX Method Benjamin Walsh, VFX supervisor; Patrick Ferguson, comp supervisor; Jennie Burnett, producer. Music/Sound stimmung Ceinwyn Clark, exec producer; Ian Hultquist, composer; Gus Koven, sound designer. Editorial Exile Eric Zumbrunnen, editor; Carol Lynn Weaver, exec producer; Ben Insler, editorial technologist. Digital Wildlife LA Brandon Del Nero, exec producer; Jake Friedman, Scott Friedman, creative directors.
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