AT&T is launching a new round of “Legends” work just in time for the NCAA March Madness tournament. Like its college football championship predecessor, this latest campaign features a star-studded group of athletes readily associated with the televised sport. In this instance, a cast of NBA/NCAA superstars including Shaquille O’Neal, Julius “Dr J” Erving, Clyde Drexler and Christian Laettner. Together, they help bring to life AT&T’s message as “the network with the nation’s strongest 4G LTE signal.” The campaign was created by BBDO NY and BBDO Atlanta.
In a pre-roll spot offering Tourney Tips, O’Neal advises fans, if their team loses to an underdog, to embrace the “upset.” He proceeds to bounce about to a clippity-clop beat a glass slipper he’s holding as Dr. J, Drexler and Laettner look on in amused amazement.
Stacy Wall of Imperial Woodpecker directed for BBDO NY and Atlanta.
CreditsClient AT&T Agency BBDO New York and Atlanta David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt Macdonald, executive creative director; Rob Munk, Mark Voehringer, sr. creative directors; Jesse Snyder, associate creative director/art director; Tim Wassler, associate creative director/copywriter; Julie Collins, group executive producer; Angela Narloch, sr. producer; Melissa Chester, music producer. Production Imperial Woodpecker Stacy Wall, director; John Lynch, DP; Jenn Barrons, line producer. Editorial Arcade NY Jeff Ferruzzo, editor; Sila Soyer, exec producer; Lauren Cancelosi, producer. VFX Framestore Nicholas Dziekonski, VFX producer. Audio Post Heard City, NY Phil Loeb, mixer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More