This spot is part of a tongue-in-cheek campaign which introduces us to spokesman Stirling Gravitas, who humorously and confidently shows how he stays in control of all aspects of his life–whether it’s taming a lion or successfully juggling chainsaws. This totally in-control persona also requires the use of super absorbent Tena to prevent embarrassing urinary leakage.
Jeff Low of Biscuit Filmworks directed for London agency AMV BBDO.
CreditsClient Tena Agency AMV BBDO London Toby Allen, Jim Hilson, creative directors; Prabs Wignarajah, copywriter; Jeremy Tribe, art director; Tom White, Pippa Morris, planners; Polly Lowles, producer. Production Biscuit Filmworks UK Jeff Low, director; Orlando Wood, exec producer; Toby Courlander, producer; Kate Taylor, head of production, Shawn Lacy, managing director. Post The Mill, London. Audio Wave Studios, London. Aaron Reynolds, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More