A housewife cooks up some eggs for breakfast only to be startled to find Kevin Bacon laid out across her kitchen table. The woman’s husband later enters the room and is equally surprised but not as pleasantly as his spouse who seems to be enjoying the prospect of Bacon hanging around after her hubby as gone to work.
Martin Granger of Moxie Pictures directed this web film, titled Side of Kevin, for the American Egg Board out of Grey New York.
Client American Egg Board Agency Grey New York Tor Myhren, global chief creative officer; Andreas Dahlqvist, chief creative officer, NY; Ari Halper, Steve Krauss, executive creative directors; Brad Mancuso, Susan LaScala Wood, creative directors; Jay Hunt, Pete Gosselin, art directors/copywriters; Matt DeCoste, art director; Perry Kornblum, producer. Production Moxie Pictures Martin Granger, director; Alar Kivilo, DP. Editorial Vision Post Alex Cohan, editor. Music/Sound Design Vision Post Matt Baker, music/sound design. Post Nice Shoes Chris Ryan, colorist. Principal Talent Kevin Bacon, Geneva Carr, Jeff Wiens
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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