This is one in a new series of online videos with “old wives” debunking the seven myths of diesel. In this installment, the myth that a diesel has to be loud is proven to be unfounded as the VW Diesel Passat is so quiet that one of the “golden girls” insists that the engine must be off–when it’s actually on.
Eric Schotz of LMNO Productions directed for Deutsch LA.
Client Volkswagen TDI Clean Diesel Agency Deutsch LA Pete Favat, chief creative officer; Todd Riddle, executive creative director; Jerome Austria, digital executive creative director; Heath Pochucha, Tom Pettus, group creative directors; Alice Blastorah, art director; Shiran Teitelbaum, William Sawyer, copywriters; Vic Palumbo, director of integrated production; Erik Press, executive integrated producer; Win Bates, integrated producer; Colin Drummond, chief strategy officer; Brendon Volpe, sr. digital strategist. Production LMNO Productions Eric Schotz, director; Ed Horwitz, exec producer. Editorial Union Editorial Paul Plew, editor; Otto Mertins, assistant editor; Michael Raimondi, president. Post Resolution Audio/sound studio Resolution Logan Aires, producer; Milos Zivkovic, mixer
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
