For Google Play, BBH LA turned out this latest installment of “California Inspires Me,” an ongoing partnership with Pop-up Magazine’s pub, California Sunday, celebrating how the state of California has shaped careers of successful artists. Previous installments included pieces on Jack Black, Mike Mills, and Thao Nguyen.
For the February issue, the team interviewed Devo’s Mark Mothersbaugh. In his video piece, animated by Madrid-based directing duo Manson, he talks about growing up legally blind and the wonders of seeing clearly for the first time, his disdain for music until he saw the Beatles live on the Ed Sullivan Show, and how the Kent State tragedy impacted his band and influenced their name choice. As art purists, the band was surprised by all the record label attention they received after the band hit it off big with “Whip it.” They never thought of music as making a hit single, they just wanted to share their message.
CreditsClient Google Play Agency BBH Los Angeles Pelle Sjoenell, executive creative director; Josh Webman, Peter Albores, creative directors; Florencio Zavala, design director; James Beke, art director; Tyree Harris, copywriter. Animation Manson, Madrid. Manson, director. Manson, animation. Music Shannon Ferguson Audio Production Youth Radio. Publication California Sunday Derek Fagerstrom producer, “California Inspires Me.”
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More