Register

    Cannes Lions Festival Seeks The Creatively Challenged In Promo Campaign

    By SHOOTUpdated:No Comments1124 Views

    McCann London has launched a campaign to promote the Cannes Lions International Festival of Creativity. The partially tongue-in-cheek campaign spans print and digital, including several videos, all of which encourage the not so creatively excellent to attend the Cannes Festival which runs from June 21-27. The campaign features underperforming members of the ad community, making the point that, as a genuine investment in creativity, sending underperforming staff as festival delegates is “cheaper than severance.”

    In this particular video, we meet Jean-Pierre, a marketing VP, who gives a thumbs-down to every worthwhile creative idea. Photographer Dan Burn-Forti shot both the press campaign and the online videos. He served as director of the videos.

    Mike Oughton, creative director at McCann London, said, “We found that there is a correlation between the number of delegates sent and the number of Cannes Lions won in subsequent years. So, given that the cost of replacing someone is up to 30 percent of salary, the investment of sending a member of staff for a week of education and inspiration at the Cannes Lions festival is insignificant.”

    Rob Doubal, CCO and co-president of McCann London, said, “Although our campaign is humorous, it makes a very sensible point. Why should being a Cannes Lions delegate be the preserve of the already excellent? If we really want a more creative world, as we all profess, we should also be encouraging the not-so-excellent performers to be inspired by Cannes Lions.”

    Credits

    Client Cannes Lions International Festival of Creativity Agency McCann London Rob Doubal, Laurence Thomson, executive creative directors/co-presidents; Mike Oughton, creative director/copywriter; Jess Mallett, copywriter; Carl Rapp, art director; Michael Thompson, head of art; Gary Todd, head of design; Andrei Andreescu, Thomas Ilum, digital team; Thomas Keane, strategist; Sophie Chapman-Andrews, producer; Anna Henderson, project manager. Production Dan Burn-Forti, director/photographer. Editorial Dan Good, editor.

    Video Tags:Cannes LionsMcCann London



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

    MySHOOT Profiles


    Add A Comment