Christopher Guest directed via production house GO this PetSmart :30, titled “New Parents,” which debuted on Sunday’s Oscar telecast. Conceived by agency GSD&M, the spot finds a timid set of first-time pet parents cautiously doting on their duo of adopted puppies when an uninvited and brazen mother-in-law (Jennifer Coolidge), who’s climbed in through a house window, casts protective parenting aside with a dose of “fun mother” time.
The commercial is part of a “Partners in Pethood” campaign which also includes other Guest-directed spots, including an anthem piece featuring Anna Faris hosting a dog birthday party complete with canine party hats, a bone-shaped cake, costumed puppy photo albums and overwrought pet-rearing discussions.
CreditsClient PetSmart Agency GSD&M, Austin, Texas Scott Brewer, group creative director/art director; Ryan Carroll, group creative director/writer; Kevin Dunleavy, associate creative director/writer; Ross Aboud, associate creative director/art director; Jack Epsteen, sr. VP, director of production; Monique Veillette, producer; Adrian Weist, associate agency producer. Production GO Christopher Guest, director; Gary Rose, managing director; Adam Bloom, Catherine Finkenstaedt, exec producers; Mark Hyatt, producer; Kristian Kachikis, DP. Editorial Mackenzie Cutler, NY Gavin Cutler, editor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More