This spoof of action movie trailers is set to run during the Academy Awards on Sunday, Feb. 22, on ABC. Directed by Traktor for BBDO NY, the :30 titled “Big Movie” is designed as a mock movie preview, and highlights how watching movies is better with M&M’S. The ad features all six of the M&M’S Brand “spokescandies” putting a delicious spin on classic action-movie scenes–Orange driving a runaway bus; Red interrogating an alleged criminal; Blue leaping from a burning building–in a manner that so closely resembles a movie trailer you might start to believe “M&M’S: The Movie” is coming to a theater near you.
Although this marks the television debut of the commercial, a similar treatment of the creative ran in cinemas nationwide throughout 2014. That version served as a “public service announcement” asking for audiences to please turn off their cell phones during the movie.
CreditsClient Mars/M&M’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Tim Bayne, Lauren Connolly, executive creative directors; Christopher Cannon, Eduardo Peterson, associate creative directors; Regina Iannuzzi, executive producer; Samantha Errico, producer. Production Traktor Sam Larsson, director. VFX House Special Kirk Kelley, animation director; Julianna Cox, Greg Kyle, Chris Ohlgren, Kevin Phelps, animators; Rex Carter, compositing lead; Michael Corrigan, Cam Williams, editors; Patrick Van Pelt, lead TD; Zilpha Yost, sr. producer. (Toolbox: Maya, Flame, Flint, FumeFX, Nuke, Photoshop) Editorial PS 260 Maury Loeb, editor; Matt Posey, assistant editor; Laura Lamb Patterson, sr. producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More