Created by Wieden+Kennedy Amsterdam, the integrated Booking Right campaign for Booking.com celebrates the booking hero across film, digital, social media, print and out of home activations. Based on real stories and insights from Booking.com customer reviews, the campaign launches with a 60-second TV spot that follows the story of one booking hero and the effect perfectly booked accommodations have on shaping his life. From a chance encounter in a hostel to a romantic proposal in a chateau, a gate-crashing parrot at a family eco lodge to bonding with an adrenalin-pumped father-in-law at a castle resort, the “Booking Hero” TV commercial shows what life can be like when you get it Booking Right.
Dante Ariola of MJZ directed this :60. The campaign went live across the U.S. this past Sunday and rolls out in the coming weeks in Canada, the United Kingdom, Germany and Australia.
Credits
Client Booking.com Agency Wieden+Kennedy, Amsterdam Mark Bernath, Eric Quennoy, executive creative directors; Genevieve Hoey, Sean Condon, creative directors; Victor Monclus, art director; Will Lowe, Scott Smith, copywriters; Joe Togneri, head of content; Tony Stearns, executive producer; Eleni Karathanasi, broadcast production assistant; Kelsie Van Deman, director of interactive production; Jake Barnes, interactive copywriter; Jefrey Lam, interactive art director; Emma Wiseman, planner. Production MJZ Dante Ariola, director; Benoit Delhomme, DP; Natalie Hill, producer; Debbie Turner, exec producer. Editorial Peepshow Andrea MacArthur, editor; Jason Kremer, exec producer. Post/VFX Glassworks Amsterdam Olivier Klonhammer, managing director; Anya Kruzmetra, Christian Downes, sr. producers; Morten Vinther, lead Flame; Kyle Obley, Urs Furrer, Flame; Jos Wabeke, Nuke; Ben Stoner, AFX. Post Company 3 Stefan Sonnenfeld, colorist. Glassworks Amsterdam Scott Harris, colorist. Audio Post Wave Studios Amsterdam Alex Nicholls-Lee, sound designer/mixer. Music Mutato Muzika
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
