In this TV spot directed by Jim Jenkins of O Positive for BBDO New York, we see that Cleveland Cavaliers point guard Kyrie Irving has a lot going on: he’s in the NBA All-Star Game, the 3-point competition, and helping the Cavaliers make a successful run all while launching his newest sneaker, the signature 1 shoe, at Footlocker.
Irving is so busy that it’s hard to believe he could find time for anything else, but he has decided to dabble in TV acting, as well. He and his friends kick back at home and see Irving’s “virtuoso” acting performance in a tongue-firmly-in-cheek scene from an alleged drama series on TV.
The Footlocker spot is titled “Acting.”
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative offficer, worldwide; Greg Hahn, chief creative officer, NY; Chris Beresford-Hill, Dan Lucey, executive creative directors; Mike Motch, copywriter; Austin Mankey, art director; David Rolfe, director of integrated production; Anthony Curti, sr. VP, executive producer; Tricia Lentini, executive producer; Jessica Andrew, graphic designer; Troy Tarwater, worldwide sr. director. Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Jeff Cutter, DP. Editorial NO6 Editorial Jason MacDonald, editor; Corina Dennison, exec producer; Malia Rose, producer; Zach Patton, assistant editor. Audio Sound Lounge, NY Tom Jucarone, mixer. Post/Online NO6 Ed Skupeen, Flame; Mike Crosshandler, assistant Flame. Post Company 3 Tim Masick, colorist.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
