Venables Bell & Partners’ first work for Samsung features the POWERbot robotic vacuum cleaner. This 90-second online film, titled Powerbot, showcases an over-the-top, out of control, and very messy party. But the robotic vacuum cleaner with 60 times the power can take on 60 times the mess after the party comes to its inevitable conclusion.
Identity’s Philip Andelman directed the short, which features the soundtrack “Prisencolinensinainciusol,” originally composed in 1972 by Adriana Celentano, an Italian artist. Celentano created the gibberish lyrics as a parody of what English sounds like to Italians.
Credits
Client Samsung Agency Venables Bell & Partners Paul Venables, Will McGinness, executive creative directors; Tom Scharpf, creative director; Stephen Lum, art director; Liz Cartwright, copywriter; Jake Bayham, sr. brand strategist; Craig Allen, director of integrated production; Amy Gatzert, producer. Production Identity Media Philip Andelman, director; Max Goldman, DP; Joe Masi, Alana Hearn, exec producers; Josh Goldstein, producer. Editorial Cut+Run Stephen Berger, editor. Sound Design 740 Sound Andrew Velasquez, Nick Interlandi, sound designers. Music “Prisencolinensinainciusol “ by Adriano Celentano Audio Post Lime Joel Waters, mixer. VFX Jogger/Cut+Run Lynne Mannino, VFX producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
