Venables Bell & Partners’ first work for Samsung features the POWERbot robotic vacuum cleaner. This 90-second online film, titled Powerbot, showcases an over-the-top, out of control, and very messy party. But the robotic vacuum cleaner with 60 times the power can take on 60 times the mess after the party comes to its inevitable conclusion.
Identity’s Philip Andelman directed the short, which features the soundtrack “Prisencolinensinainciusol,” originally composed in 1972 by Adriana Celentano, an Italian artist. Celentano created the gibberish lyrics as a parody of what English sounds like to Italians.
Credits
Client Samsung Agency Venables Bell & Partners Paul Venables, Will McGinness, executive creative directors; Tom Scharpf, creative director; Stephen Lum, art director; Liz Cartwright, copywriter; Jake Bayham, sr. brand strategist; Craig Allen, director of integrated production; Amy Gatzert, producer. Production Identity Media Philip Andelman, director; Max Goldman, DP; Joe Masi, Alana Hearn, exec producers; Josh Goldstein, producer. Editorial Cut+Run Stephen Berger, editor. Sound Design 740 Sound Andrew Velasquez, Nick Interlandi, sound designers. Music “Prisencolinensinainciusol “ by Adriano Celentano Audio Post Lime Joel Waters, mixer. VFX Jogger/Cut+Run Lynne Mannino, VFX producer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
