Agency 72andSunny created this music video for the Legacy Foundation’s truth campaign. Titled “Left Swipe Dat,” the video is a social attack on tobacco. Research has shown that people are more likely to “left swipe” you if you’re smoking in your profile picture.
To fight a social issue with social content, 72andSunny and truth wrote the song “Left Swipe Dat” along with a music video featuring multiple YouTube and Vine influencers. Through this initiative, 72andSunny is helping truth be social, as well as socially relevant, by creating content that resonates with young social media users.
The video features artists Becky G and Fifth Harmony and YouTube stars King Bach, Grace Helbig, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.
Credits
Client Legacy Agency 72andSunny Glenn Cole, chief creative officer/partner; Mick DiMaria, Justin Hooper, group creative directors; Rebecca Ullman, writer; Sarah Herron, designer; Tom Dunlap, chief production officer; Sam Baerwald, director of film production; Marisa Wasser, sr. film producer; Esther Peris, film producer; Matt Johnson, group strategy director; Kasia Molenda, strategy director; Josh Hughes, strategist; Judson Whigham, group brand director. Production DNA Director X, director; David Naylor, partner; Missy Galanida, exec producer; Clark Johnson, producer; Omer Ganai, DP. Editorial Arcade Edit Nick Rondeau, Dean Miyahira, editors; Damian Stevens, EP/managing partner; Nicole Visram, exec producer; Kirsten Thon-Webb, post producer; Ryan Andrus, assistant. Post Timber Kevin Lau, Jonah Hall, creative directors; Chris Webb, exec producer; Damian Stevens, managing partner; Lauren Loftus, producer; Nick Hiegel, digital effects supervisor/Nuke; Miles Kinghorn, Lisa Tomei, Flame artists; Josh Bolin, Krystal Chinn, Nuke; Dylan Holden, roto/tracking. Post The Mill Gregory Reese, colorist; Thatcher Peterson, exec producer. Audio Post Lime Studios Dave Wagg, mixer; Jessica Locke, exec producer; Adam Primack, assistant mixer. Music Adam Schlesinger, composer. Music & Talent Supervision JASH Doug DeLuca, Daniel Kellison, Mickey Meyer, Ty Braswell, exec producers; Nick Veneroso, Celeste Hughey, producers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
