Agency 72andSunny created this music video for the Legacy Foundation’s truth campaign. Titled “Left Swipe Dat,” the video is a social attack on tobacco. Research has shown that people are more likely to “left swipe” you if you’re smoking in your profile picture.
To fight a social issue with social content, 72andSunny and truth wrote the song “Left Swipe Dat” along with a music video featuring multiple YouTube and Vine influencers. Through this initiative, 72andSunny is helping truth be social, as well as socially relevant, by creating content that resonates with young social media users.
The video features artists Becky G and Fifth Harmony and YouTube stars King Bach, Grace Helbig, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.
CreditsClient Legacy Agency 72andSunny Glenn Cole, chief creative officer/partner; Mick DiMaria, Justin Hooper, group creative directors; Rebecca Ullman, writer; Sarah Herron, designer; Tom Dunlap, chief production officer; Sam Baerwald, director of film production; Marisa Wasser, sr. film producer; Esther Peris, film producer; Matt Johnson, group strategy director; Kasia Molenda, strategy director; Josh Hughes, strategist; Judson Whigham, group brand director. Production DNA Director X, director; David Naylor, partner; Missy Galanida, exec producer; Clark Johnson, producer; Omer Ganai, DP. Editorial Arcade Edit Nick Rondeau, Dean Miyahira, editors; Damian Stevens, EP/managing partner; Nicole Visram, exec producer; Kirsten Thon-Webb, post producer; Ryan Andrus, assistant. Post Timber Kevin Lau, Jonah Hall, creative directors; Chris Webb, exec producer; Damian Stevens, managing partner; Lauren Loftus, producer; Nick Hiegel, digital effects supervisor/Nuke; Miles Kinghorn, Lisa Tomei, Flame artists; Josh Bolin, Krystal Chinn, Nuke; Dylan Holden, roto/tracking. Post The Mill Gregory Reese, colorist; Thatcher Peterson, exec producer. Audio Post Lime Studios Dave Wagg, mixer; Jessica Locke, exec producer; Adam Primack, assistant mixer. Music Adam Schlesinger, composer. Music & Talent Supervision JASH Doug DeLuca, Daniel Kellison, Mickey Meyer, Ty Braswell, exec producers; Nick Veneroso, Celeste Hughey, producers.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More