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    Vanessa Bayer Rides “Elevator” For Audi, “Fifty Shades of Grey”

    By SHOOTUpdated:No Comments1659 Views

    In a new comedic short released by Audi of America, Vanessa Bayer (Saturday Night Live) puts her own comedic spin on the infamous elevator moment from Fifty Shades of Grey when Anastasia Steele and Christian Grey share their first kiss. In the short, created by Venables Bell & Partners and directed by Clay Weiner of Biscuit Filmworks, Bayer attempts to create her own moment by trying to seduce anyone that gets on an elevator with her–pulling out all the tricks and toys mentioned in the book; even assuming that an Audi driver’s key fob must be a gift for her.

    Isaac Chen of Cut+Run edited the short which is titled Elevator.

    Audi will be featured in the upcoming film adaptation of Fifty Shades of Grey, which will be released on February 13. E.L. James prominently included Audi throughout her series of novels as the luxury car of choice for her characters Christian Grey and Anastasia Steele, making the brand a natural fit for the movie. Models that will be featured in the film include the Audi R8 V10 Spyder, Audi S8, Audi S7, Audi Q7 TDI and the all-new Audi A3. 

    Credits

    Client Audi Agency Venables Bell & Partners Paul Venables, Will McGinness, executive creative directors; Erich Pfeifer, creative director; Byron Del Rosario, art director; Meredith Karr, copywriter; Craig Allen, director of integrated production; Mandi Holdorf, executive producer; Ryan Wilson, producer. Production Biscuit Filmworks Clay Weiner, director; Doug Chamberlain, DP; Holly Vega, exec producer. Editorial Cut+Run Isaac Chen, editor; Deanne Mehling, exec producer; Eli Beck Gifford, assistant editor; Joanna Hall, editorial producer. Music Search Party Chris James, composer. Audio Mix M Squared Mark Pitchford. VFX Apache. Talent Vanessa Bayer

    ScreenWork Categories:Short film
    Video Tags:Biscuit FilmworksVenables Bell & Partners



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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