An imminent romantic encounter has a man frantically searching through the bathroom medicine chest for some help. Fortunately he has one little blue pill left but his aim is off as instead of popping the wonder pill into his mouth, he fumbles it out the window. The camera follows the pill’s flight through an Italian village as it bounces from rooftop to rooftop, even hitting a church bell along the way. Finally the pill falls into the gas tank of a two-door Fiat which flexes before our eyes into a new Fiat 500x four-door car model.
This comedy spot ran during the Super Bowl telecast, placing third on USA Today’s Ad Meter. Titled “Blue Pill,” it is billed as the first Italian commercial to air on the Super Bowl.
The spot was produced by Italy’s Filmmaster Productions and was directed by Antony Hoffman who is handled by Believe Media in the U.S. Agency was The Richards Group.
CreditsClient Fiat Agency The Richards Group Lynda Hodge, creative director/art director; David Canright, creative director/writer; Jenny Wolk, producer. Production Filmmaster Productions Antony Hoffman, director; Karim Bartoletti, partner/exec producer; Stefania Cervellin, line producer. Editorial Charlie Uniform Tango Jack Waldrip, editor. VFX MPC LA Music stimmung
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More