Gap is releasing its first ever Instagram micro-series to celebrate the coming of Spring as part of the "Dress Normal" campaign.
Gap and Wieden+Kennedy New York have teamed with directorial team the Daniels of PRETTYBIRD to create the #SpringIsWeird Instagram series.
Premiering on Gap’s Instagram account, the micro-series tracks the burgeoning romance between the love struck duo of Slate and Dano, as they navigate chance encounters, first dates and moody Spring weather in the hope of finding their perfect fit. As they grapple with what is real and what is not, they begin to suspect that their lives may not be theirs alone.
The films feature Gap’s key trends of the Spring season, the form-fitting Resolution Denim, the new Spring-ready Khaki, and the go anywhere Jogger Pants
Here is episode one of the micro-series.
Credits
Client Gap Agency Wieden+Kennedy New York Susan Hoffman, David Kolbusz, executive creative director; Stuart Jennings, Nathaniel Lawlor, creative dirctors; Mike Vitiello, copywriter; Cory Everett, art director; Nick Setounski, head of content production; Jesse Brihn, sr producer; Hayley Parker, brand strategist; Jordan Schenck, interactive strategist; Jessica Abercrombie, social strategist; Hopper Stone, photographer. Production PRETTYBIRD Daniels, directors; Kerstin Emhoff, Ali Brown, exec producer; Tracy Hauser, head of production; Jonathan Wang, line producer; Sebastian Wintero, DP; Joe Carugati, post producer. Editorial Rock Paper Scissors Carlos Arias, editor; Lisa Barnable, post producer; Eve Kornblum, post executive producer; Joe Rounseville, Christian Oreste, Staley Dietrich, editorial assistants. VFX Rock Paper Scissors Edward Reina, VFX lead Flame; Candice Aquino, VFX CG artist; Charlyn Derrick, producer. Post Company 3 Tom Poole, colorist. Audio Post Heard City Keith Reynaud, Phil Loeb, Dan Flosdorf, moxers; Sasha Awn, producer. Music Alessandro Tabora, artist
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
