Avocados From Mexico and ad agency GSD&M have teamed up for this “First Draft Ever” ad airing during the 1st quarter of the Super Bowl. In the spot, Mexico ultimately drafts the avocado highlighting how Mexico’s climate and volcanic soil makes it the ideal locale for growing perfect, smooth avocados all year long.
Featuring two well-known commentators, former NFL stars Doug Flutie and Jerry Rice, the effort plays on the annual NFL draft–a commissioner presides as countries choose plants and animals that will grow and thrive there. It will bring to life a jovial correlation between drafting players in sports and drafting quality product when it comes to avocados. Guacamole is undoubtedly a popular snack for consumers on game day, and the TV ad represents the versatility, popularity and high quality of the fruit and brand.
Matt Dilmore of Biscuit Filmworks directed “First Draft Ever.”
CreditsClient Avocados From Mexico Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Tom Hamling, Tim Eger, creative directors; Leigh Brown, sr. copywriter; Jon Williamson, sr. art director; Jack Epsteen, director of production; Andrew Teagle, chief strategist; Katie Fitzgerald, strategist; David Fawcett, Summer Ortiz, Marcus Davis, studio art; Marlo Gil, Alicia Ross, project manager; Shannon McMillan, sr. art producer. Production Biscuit Filmworks Matt Dilmore, director; Darko Suvak, DP; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Carr Donald, line producer. Editorial Cut+Run Jay Nelson, editor; Remy Foxx, producer; Michelle Eskin, managing director; Carr Schilling, exec producer. Music/Sound Design Robot Repair Doug Darnell, composer/sound designer. VFX a52 Andy Barrios, VFX supervisor; Kim Christensen, exec producer; Heather Johann, producer. Audio Eleven Sound. Jeff Payne, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More