American Family Insurance is using a regional buy in the Super Bowl to introduce its new platform, “Insure carefully, Dream Fearlessly.” Directed by Jake Scott of RSA for BBDO New York, this spot titled “Dreams” takes place in a 1940s’ era diner and features Jennifer Hudson along with a cast of five actual dreamers who are hoping to realize their own musical and show business aspirations as they perform “O-o-oh Child.”
The ad is part of a campaign that defines American Family Insurance as a brand that inspires, protects and restores dreams.
Credits
Client American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, BBDO NY; Michael Aimette, executive creative director; Judd Counsell, associate creative director/copywriter; Anne Lac, associate creative director/art director; Anthony Nelson, group executive producer; Darbi Fretwell, sr. producer; BreeAnn Stuart, producer; Rani Vaz, executive music producer. Production RSA Jake Scott, director; Tracie Norfleet, exec producer; Chris Soos, DP; David Mitchell, line producer; Jason Groves, production supervisor. Music Search Party Randall Poster, music supervisor; Meghan Currier, music producer; Stewart Lerman, music producer/arranger; David Forman, music arranger. Editorial NO6 NY Justin Quagliata, editor; Ryan Bukowski, assistant editor; Corina Dennison, exec producer; Malia Rose, producer; Ed Skupeen, VFX artist. Audio Heard City Philip Loeb, mixer/sound designer; Sasha Awn, sr. producer. Post Company 3 Tim Masick, colorist; Rochelle Brown, producer. Graphics Imaginary Forces Griffin Frazen, designer/animator; Sarah Roebuck, exec producer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
