For the first time in brand history, Snickers is releasing its full Super Bowl commercial before the Big Game. The decision comes after giving consumers the power to help reveal the full 30-second spot by reaching 2.5M social media engagements before kick off.
The spot features a very hungry Marsha Brady, portrayed by movie star Danny Trejo, throwing an uncharacteristic tantrum until given a Snickers by her parents. Marsha returns back to everyone’s favorite girl next door, while fans experience another enjoyable moment with surprise actor Steve Buscemi playing Jan.
Created by BBDO New York, this is the latest spot in the brand’s successful “You’re Not You When Your Hungry” campaign. Jim Jenkins of O Positive directed the commercial, which is titled “Brady Bunch.”
CreditsClient Snickers Agency BBDO New York David Lubars, chief creative officer, BBDO Worldwide; Greg Hahn, chief creative officer, BBDO NY; Gianfranco Arena, Peter Kain, executive creative directors; Dave Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Melissa Chester, executive music producer; Crystal Rix, group planning director; Alaina Crystal, planner. The Marketing Arm: Celebrity Talent, Intellectual Property, Music Rights Acquisition Brad Sheehan, director, entertainment. Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Trent Opaloch, DP. Editorial Arcade Geoff Hounsell, editor; Kirsten Thon-Webb, producer; Healy Snow, assistant editor. Post/VFX The Mill Ben Smith, creative director; Nick Tanner, VFX supervisor; Verity Kneale, exec producer; Carl Walters, producer; Nathan Kane, sr. compositor; Fergus McCall, colorist. Music Q Department Audio Post Sound Lounge Tom Jucarone, audio mix. Lime Studios Loren Silber, voiceover record.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More