The upcoming Super Bowl will feature a :30 commercial for NO MORE (nomore.org), the public service and engagement campaign focused on domestic violence and sexual assault, running in the first quarter. Viewers will be directed to NO MORE’s website and asked to take a pledge to say NO MORE.
The commercial, created by Grey New York and directed by Nadav Kandar of Chelsea Pictures, was inspired by a real domestic violence call–one in which the 9/11 operator has to read between the lines.
The NFL donated its airtime for the spot and its production costs.
Credits
Client NO MORE Agency Grey New York Tor Myhren, worldwide chief creative officer; Lisa Topol, Derek Barnes, executive creative directors; Stephen Nathans, Lance Parrish, creative directors; Michelle Moscone, associate director of project management; Zachary Pollakoff, VP, sr. music producer. Production Chelsea Nadav Kandar, director; Adam Beckman, DP; Allison Amon, Lisa Mehling, exec producers/partners; Carla Tate, line producer; Ginger Tougas, production designer. Editorial Rock Paper Scissors, New York Stewart Reeves, editor; Alex Liu, sr. assistant editor; Eve Kornblum, exec producer; Jenny Greenfield, producer. Sound Design/SFX/Mix Heard City, New York Keith Reynaud, mixer/partner. VFX The Mill NY Fergus McCall, sr. colorist.
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
