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    “Modern Family” Director Jason Winer, BSSP Team On Sunrun Campaign

    By SHOOTUpdated:No Comments1500 Views

    Neighborly competition takes on a whole new meaning in a series of ads from agency BSSP and Sunrun, a residential solar company, that promote the money saving opportunities one suburbanite realizes when he has Sunrun solar panels installed on his roof.

    BSSP turned to production company Gifted Youth, a division of Funny or Die, and director Jason Winer, who’s helmed the pilot and assorted episodes of Modern Family, for the Sunrun two-spot package which includes “Mother Earth.”

    Out on the front lawns of their homes, two neighbors have an every day conversation with starts with one razzing the other over going solo, asking him if he’s going to start wearing hemp shirts or have a peace symbol tattooed on his ankle. The good-natured ribbing continues with the verbose neighbor saying he smells the scent of “Mother Earth” wafting over to him.

    In response, the solar neighbor explains that going with Sunrun will save him 20 percent on his energy bill. He further retorts that the scent emanating from him is the “smell of money.”

    Credits

    Client Sunrun Agency BSSP John Butler, executive creative director; Josh Leutz, creative director/writer; Zach Shapiro, art director; Adrienne Cummins, producer. Production Gifted Youth Jason Winer, director; Dal Wolfe, exec producer; Stephan Mohammed, line producer; Stöps Langensteiner, DP. Editorial Arcade Edit Will Hasell, Sean LaGrange, editor. VFX Timber Audio Post Lime Studios

    ScreenWork Categories:Commercial
    Video Tags:BSSPJason Winer



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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