Production house Stun Creative and agency The Marketing Arm teamed on this “#Real Strength” Super Bowl spot for Dove Men+ Care which pays tribute to being a father as we see kids and their dads sharing caring moments.
Rob Meltzer directed and teamed on editing with Dayne Tanokia. DP was Eric Haase. Marc Gilbar served as creative director for The Marketing Arm.
Client Dove Men + Care Agency The Marketing Arm Tom Meyer, president; Marc Gilbar, creative director; Meg Quinn, producer/account director; Ben Greenberg, producer. Production Stun Creative Mark Feldstein, Brad Roth, exec producers; Rob Meltzer, director/editor; Dayne Tanokia, editor; Eric Haase, DP; Jared Christensen, head of production; Richard Sven Shelgren, line producer. Music Extreme Music Rhian Sheehan, APRA, Tony Morley, PRS, Rachel Wood, PRS, composers.
Carmaker Dacia, owned by Renault, is taking part in the legendary Dakar Rally, a grueling long distance race where drivers take on the Saudi Arabian desert.
To mark Dacia’s first-ever participation in the Dakar Rally, Publicis Conseil created this film which presents a world of sand that is as spectacular as it is challenging for drivers and their vehicles. Rune Milton directed this visceral, hyper-realistic piece via production house Wanda.
As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The work has been released in Europe on television and digital.
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