Production house Stun Creative and agency The Marketing Arm teamed on this “#Real Strength” Super Bowl spot for Dove Men+ Care which pays tribute to being a father as we see kids and their dads sharing caring moments.
Rob Meltzer directed and teamed on editing with Dayne Tanokia. DP was Eric Haase. Marc Gilbar served as creative director for The Marketing Arm.
CreditsClient Dove Men + Care Agency The Marketing Arm Tom Meyer, president; Marc Gilbar, creative director; Meg Quinn, producer/account director; Ben Greenberg, producer. Production Stun Creative Mark Feldstein, Brad Roth, exec producers; Rob Meltzer, director/editor; Dayne Tanokia, editor; Eric Haase, DP; Jared Christensen, head of production; Richard Sven Shelgren, line producer. Music Extreme Music Rhian Sheehan, APRA, Tony Morley, PRS, Rachel Wood, PRS, composers.
The Best Work You May Never See: Street Artist Sarah Bracken Soper Shines A Light On Homelessness In Ireland
A mural that shines a light on the issue of family homelessness in Ireland has been unveiled in Dublin’s Temple Bar. It was created by street artist and activist Sarah Bracken Soper to raise awareness of the work and fundraising efforts of homelessness charity Focus Ireland.
Known for addressing social, cultural and climate justice issues, Soper’s artwork in this case is designed to be thought-provoking and start a conversation around the urgent issue of homelessness in Ireland. Taking inspiration from the fact that family homelessness can often be an unseen issue, the piece features two women locked in an embrace, with one clearly visible while the other appears as a shadow. The figure that is “seen” represents the empathy and generosity of the Irish public while the “unseen” shadow figure embodies the mothers of the thousands of families trapped in hidden homelessness. The creation of the mural coincided with a “sleepout” in Dublin highlighting the homelessness crisis and was featured on Irish news.
At present 14,486 people including 2,099 families and 4,419 children are currently experiencing homelessness in Ireland. Many of these families are based in unsuitable emergency accommodation, where living spaces can be confined to one room. The effects of this crisis are deeply felt all year round, and every day spent without a place to call home takes away a child’s sense of security and belonging.
Explaining why she was drawn to the issue of family homelessness, Sarah said, “I believe that the creation of art is an essential process in our understanding of the world, and a crucial tool for change and recovery. I hope anyone experiencing homelessness today in our society is able to draw some comfort from knowing there are... Read More