This spot–directed by Roman Coppola of The Directors Bureau–puts a new twist on the ongoing State Farm “Magic Jingle” campaign which centers on customers who, in moments of crisis, are able to summon their insurance agents out of thin air by singing the famous jingle, “Like a good neighbor, State Farm is there.”
The difference this time, though, is we see the disappearing act from the perspective of the insurance agent’s colleagues. Titled “Magic Jingle Disappearing Agents,” the ad takes viewers into State Farm offices across North America to find out what life is like when your co-workers are constantly teleporting in and out of the workplace. Agency is NY-based Translation.
Credits
Client State Farm Agency Translation, NY John Norman, chief creative officer; Nick Sonderup, Andy Grant, creative directors; Allison Bulow, art director; Jameson Rossi, copywriter; John McBride, partner, strategy; Miriam Franklin, director of content production; Andy Murillo, producer; Kristen Cooler, jr. producer. Production The Directors Bureau Roman Coppola, director; Jeff Cronenweth, DP; Lisa Margulis, managing director/exec producer; Elizabeth Minzes, exec producer/head of production; Mary Livingston, producer. Editorial Rock Paper Scissors NY Carlos Arias, editor; Alexandra Debricon, assistant editor; Eve Kornblum, post exe producer; Lisa Barnable, post producer. VFX The Mill Gavin Wellsman, Jeff Butler, VFX artists; Boo Wong, VFX exec producer; Colin Moneymaker, VFX producer. Audio Post Heard City Keith Reynaud, Mike Vitacco, mixers; Gloria Pitagorsky, exec producer; Sasha Awn, producer. Sound Design Henryboy Bill Chesley, sound deigner; Kate Gibson, exec producer. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, Leslie Dilullo, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
