This spot–directed by Roman Coppola of The Directors Bureau–puts a new twist on the ongoing State Farm “Magic Jingle” campaign which centers on customers who, in moments of crisis, are able to summon their insurance agents out of thin air by singing the famous jingle, “Like a good neighbor, State Farm is there.”

The difference this time, though, is we see the disappearing act from the perspective of the insurance agent’s colleagues. Titled “Magic Jingle Disappearing Agents,” the ad takes viewers into State Farm offices across North America to find out what life is like when your co-workers are constantly teleporting in and out of the workplace. Agency is NY-based Translation.

Credits

Client State Farm Agency Translation, NY John Norman, chief creative officer; Nick Sonderup, Andy Grant, creative directors; Allison Bulow, art director; Jameson Rossi, copywriter; John McBride, partner, strategy; Miriam Franklin, director of content production; Andy Murillo, producer; Kristen Cooler, jr. producer. Production The Directors Bureau Roman Coppola, director; Jeff Cronenweth, DP; Lisa Margulis, managing director/exec producer; Elizabeth Minzes, exec producer/head of production; Mary Livingston, producer. Editorial Rock Paper Scissors NY Carlos Arias, editor; Alexandra Debricon, assistant editor; Eve Kornblum, post exe producer; Lisa Barnable, post producer. VFX The Mill Gavin Wellsman, Jeff Butler, VFX artists; Boo Wong, VFX exec producer; Colin Moneymaker, VFX producer. Audio Post Heard City Keith Reynaud, Mike Vitacco, mixers; Gloria Pitagorsky, exec producer; Sasha Awn, producer. Sound Design Henryboy Bill Chesley, sound deigner; Kate Gibson, exec producer. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, Leslie Dilullo, exec producer.

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