Noam Murro of Biscuit Filmworks directed this video, titled “Free Range,” depicting a daring chicken who escapes from its coup in the search for a more fulfilling and rewarding “Free Range” lifestyle.
Running freely across fields and overcoming a number of obstacles that get in its way, the chicken embraces life in the quest for something better, paralleling Reebok’s approach to fitness and offering encouragement for people to embrace a new path to healthy, fitness-promoting physical activity. We finally discover why the chicken decided to cross the road.
Video is part of an integrated campaign from Venables Bell & Partners.
Credits
Client Reebok Agency Venables Bell & Partners Paul Venables, Will McGinness, executive creative directors; Tom Scharpf, Erich Pfeifer, creative directors; Eric Boyd, associate creative director; Byron Del Rosario, art director; Meredith Karr, Allan Eakin, copywriters; Craig Allen, director of integrated production; Michael Davidson, head of strategy; Jake Bayham, sr. brand strategist. Production Biscuit Noam Murro, director; Simon Duggan, DP; Shawn Lacy, Colleen O’Donnell, exec producers; Jay Veal, line producer. Editorial Rock Paper Scissors Stewart Reeves, editor. VFX a52 Heather Johann, VFX producer. Sound Design/Audio 740 Sound Design Rommel Molina, sound designer. Music Elias Arts
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
