Noam Murro of Biscuit Filmworks directed this :30, titled “Mardi Gras,” which shows a cause-and-effect chain of events which provides answers to tax return form questions ranging from marital status to health-related expenses. The humorous scenarios underscore the ease with which folks can complete their tax returns via Intuit TurboTax.
Agency is Wieden+Kennedy, Portland, Ore.
Client Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Dan Kroeger, Max Stinson, creative directors; Darcie Burrell, Brooke Barker, copywriters; Chris Taylor, art director; Endy Hedman, producer; Julie Gursha, assistant producer; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production; Amber Higgins, Nathan Goldberg, strategic planning; Liza Robbins, project management. Production Biscuit Filmworks Noam Murro, director; Colleen O’Donnell, exec producer; Jay Veal, line producer; Simon Duggan, DP. Editorial Rock Paper Scissors Stewart Reeves, editor; Leah Carnahan, post producer; Dave Sellars, post exec producer. VFX The Mill John Shirley, 2D lead; Robert Sethi, 3D lead; Chris Harlowe, VFX producer; Karina Ford, VFX coordinator; Brad Scott, Trent Shumway, Flame; Becky Porter, Anthony Petitti, Mike Simons, Nuke; Steve Olson, Mike DiNocco, Carl Harders; Nathaniel Morgan, Danny Yoon, Matt Neopolitan, Margaux Huneau, Anthony Northman, Alberto Lara, CG; Jiyoung Lee, DMP. Music Song” Mack the Knife” Barking Owl Kelly Bayett, producer. Sound Design Barking Owl Mike Anastasi, sound designer; Kelly Bayett, producer. Audio Post Lime Studios Loren Silber, Zach Fisher, mixers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
