Brendan Malloy and Emmett Malloy of HSI directed this spot commemorating the 50th anniversary of Gatorade. Conceived by a creative team at TBWAChiatDay, Los Angeles, the ad opens with a shot of the 1965 Florida Gators football team, the birthplace of Gatorade, and continues through a montage of 50 iconic sports moments related to the brand, a countdown often related to the uniform numbers of famous athletes such as #16 for Hall of Fame quarterback Joe Montana.

“50” will have a digital extension allowing users to dive into the backstories of several moments featured in the TV commercial at: Youtube.com/Gatorade

Credits

Client Gatorade Agency TBWA\Chiat\Day, Los Angeles Stephen Butler, chief creative officer; Brent Anderson, executive creative director; Renato Fernandez, Gustavo Sarkis, Mark Peters, creative directors; Doug Menezes, associate creative director; Sarah Patterson, executive producer; Garrison Askew, integrated producer; Karen Thomas, executive project manager; Peter Ravailhe, managing director; Sarah Lamberson, Simon Nicholls, brand directors; Robyn Morris, brand manager; Scott MacMaster, group planning director; Martin Ramos, planning director. Production HSI Brendan Malloy, Emmett Malloy, directors; Roger Zorovich, exec producer; John Hardin, producer; Tim Hudson, DP. Stock Footage Research Stalkr Editorial Whitehouse Post Charlie Harvey, editor; Joni Williamson, exec producer; Jonlyn Williams, producer; Devon Bradbury, assistant editor. Post/VFX Carbon Marlo Baird Kinsey, exec producer; Chris Noellert, creative director; Chris Moore, Peter Mayor, Michael Vaglienty, Flame; Ryan Wehner, graphic design; Nick Vassil, associate producer. Music Beacon Music Sound Design Barking Owl Audio Post Lime Studios Rohan Young, mixer

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