Brendan Malloy and Emmett Malloy of HSI directed this spot commemorating the 50th anniversary of Gatorade. Conceived by a creative team at TBWAChiatDay, Los Angeles, the ad opens with a shot of the 1965 Florida Gators football team, the birthplace of Gatorade, and continues through a montage of 50 iconic sports moments related to the brand, a countdown often related to the uniform numbers of famous athletes such as #16 for Hall of Fame quarterback Joe Montana.
“50” will have a digital extension allowing users to dive into the backstories of several moments featured in the TV commercial at: Youtube.com/Gatorade
Credits
Client Gatorade Agency TBWA\Chiat\Day, Los Angeles Stephen Butler, chief creative officer; Brent Anderson, executive creative director; Renato Fernandez, Gustavo Sarkis, Mark Peters, creative directors; Doug Menezes, associate creative director; Sarah Patterson, executive producer; Garrison Askew, integrated producer; Karen Thomas, executive project manager; Peter Ravailhe, managing director; Sarah Lamberson, Simon Nicholls, brand directors; Robyn Morris, brand manager; Scott MacMaster, group planning director; Martin Ramos, planning director. Production HSI Brendan Malloy, Emmett Malloy, directors; Roger Zorovich, exec producer; John Hardin, producer; Tim Hudson, DP. Stock Footage Research Stalkr Editorial Whitehouse Post Charlie Harvey, editor; Joni Williamson, exec producer; Jonlyn Williams, producer; Devon Bradbury, assistant editor. Post/VFX Carbon Marlo Baird Kinsey, exec producer; Chris Noellert, creative director; Chris Moore, Peter Mayor, Michael Vaglienty, Flame; Ryan Wehner, graphic design; Nick Vassil, associate producer. Music Beacon Music Sound Design Barking Owl Audio Post Lime Studios Rohan Young, mixer
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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