Mike Maguire of Biscuit Filmworks directed this continuation of the “Born to Assist” campaign from agency Translation.

In this new “Best of the Assist” :60, NBA star point guard Chris Paul and his ad campaign-concocted twin brother, State Farm agent Cliff, are visited by Don Stockton (“twin” brother of retired NBA point guard John Stockton), who recruits Cliff to join the State Farm National Bureau of Assists. Don Stockton is leader of the illustrious Bureau of tenacious assisters who go out of their way to help their State Farm customers. Cliff and Don are part of the Bureau’s starting five which also consists of Sebastian Curry. Summer Bird and Darius Lillard, the respective “twins” of All Star point guards Stephen Curry, Sue Bird and Damian Lillard.

State Farm advertising agency Translation has overseen strategy and creative for the “Born to Assist” campaign since its inception during the 2012-2013 NBA season.

“NBA fans across the country have built this incredible connection with the State Farm ‘Born to Assist’ campaign and the character of Cliff Paul,” said Patty Morris, State Farm marketing director, brand content. 

Credits

Client State Farm Agency Translation Steve Stoute, CEO; John Norman, chief creative officer; Nick Sonderup, creative director/copywriter; Andy Grant, creative director/art director; Katherine O’Brien, copywriter; Miriam Franklin, director of content production; Josh Reynolds, executive producer. Production Biscuit Filmworks Mike Maguire, director; Eric Schmidt, DP; Shawn Lacy, exec producer; Tracy Broaddus, line producer. Editorial Final Cut Crispin Struthers, editor; Saima Awan, post exec producer; Jennifer Locke, Viet-An Nguyen, post producers. VFX MPC Marcus Wood, VFX artist; Justin Brukman, VFX exec producer; Matthew Loranger, VFX sr. producer. Audio Post Final Cut Teressa Tate, mixer; Stephanie Apt, exec producer; Alek Rost, producer. Music Felt Music London Lorenzo Pignacci, composer; Steve Spiro, exec producer/producer.

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