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    Director Mike Maguire, Translation team on “Assist” for State Farm

    By SHOOTUpdated:No Comments1578 Views

    Mike Maguire of Biscuit Filmworks directed this continuation of the “Born to Assist” campaign from agency Translation.

    In this new “Best of the Assist” :60, NBA star point guard Chris Paul and his ad campaign-concocted twin brother, State Farm agent Cliff, are visited by Don Stockton (“twin” brother of retired NBA point guard John Stockton), who recruits Cliff to join the State Farm National Bureau of Assists. Don Stockton is leader of the illustrious Bureau of tenacious assisters who go out of their way to help their State Farm customers. Cliff and Don are part of the Bureau’s starting five which also consists of Sebastian Curry. Summer Bird and Darius Lillard, the respective “twins” of All Star point guards Stephen Curry, Sue Bird and Damian Lillard.

    State Farm advertising agency Translation has overseen strategy and creative for the “Born to Assist” campaign since its inception during the 2012-2013 NBA season.

    “NBA fans across the country have built this incredible connection with the State Farm ‘Born to Assist’ campaign and the character of Cliff Paul,” said Patty Morris, State Farm marketing director, brand content. 

    Credits

    Client State Farm Agency Translation Steve Stoute, CEO; John Norman, chief creative officer; Nick Sonderup, creative director/copywriter; Andy Grant, creative director/art director; Katherine O’Brien, copywriter; Miriam Franklin, director of content production; Josh Reynolds, executive producer. Production Biscuit Filmworks Mike Maguire, director; Eric Schmidt, DP; Shawn Lacy, exec producer; Tracy Broaddus, line producer. Editorial Final Cut Crispin Struthers, editor; Saima Awan, post exec producer; Jennifer Locke, Viet-An Nguyen, post producers. VFX MPC Marcus Wood, VFX artist; Justin Brukman, VFX exec producer; Matthew Loranger, VFX sr. producer. Audio Post Final Cut Teressa Tate, mixer; Stephanie Apt, exec producer; Alek Rost, producer. Music Felt Music London Lorenzo Pignacci, composer; Steve Spiro, exec producer/producer.

    ScreenWork Categories:Commercial
    Video Tags:Biscuit FilmworksMike MaguireState FarmTranslation



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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