Director Wayne McClammy of Hungry Man directed this spot in which two camels at the zoo have to put up with people exuberantly bellowing out “It’s Hump Day” to them at every turn.
Finally we hear the two camels speak, with one noting, “It’s not even Wednesday.”
A voiceover relates, “If you’re a camel, you put up with this all the time. It’s what you do. If you want to save 15 percent or more on car insurance, you switch to GEICO. It’s what you do.”
This follow-up to the famed “Hump Day” office spot came from a creative ensemble at The Martin Agency, with visual effects by The Mill.
CreditsClient GEICO Agency The Martin Agency, Richmond, VA Joe Alexander, chief creative director; Steve Bassett, Wade Alger, sr. VPs/group creative directors; Sean Riley, sr. VP/creative director/art director; Ken Marcus, sr. copywriter; Molly Schaaf, VP/executive broadcast producer; Sam Tucker, VFX/finishing producer; Emily Taylor, jr. producer. Production Hungry Man Wayne McClammy, director; Bryan Newman, DP; Mino Jarjoura, exec producer; Nate Young, producer. Editorial MacKenzie Cutler Ian MacKenzie, editor; Nick Divers, assistant editor; Sasha Hirschfield, exec producer; Evan Meeker, editorial producer. VFX/Post The Mill Fergus McCall, colorist; Kevin Ives, Sandor Toledo, CG leads; Randy McEntee, lead compositor; Colin Blaney, exec producer; Sumer Zuberi, producer; John Leonti, VFX supervisor. Audio Post Rainmaker Studios Jeff McManus, engineer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More