Director Wayne McClammy of Hungry Man directed this spot in which two camels at the zoo have to put up with people exuberantly bellowing out “It’s Hump Day” to them at every turn.
Finally we hear the two camels speak, with one noting, “It’s not even Wednesday.”
A voiceover relates, “If you’re a camel, you put up with this all the time. It’s what you do. If you want to save 15 percent or more on car insurance, you switch to GEICO. It’s what you do.”
This follow-up to the famed “Hump Day” office spot came from a creative ensemble at The Martin Agency, with visual effects by The Mill.
Credits
Client GEICO Agency The Martin Agency, Richmond, VA Joe Alexander, chief creative director; Steve Bassett, Wade Alger, sr. VPs/group creative directors; Sean Riley, sr. VP/creative director/art director; Ken Marcus, sr. copywriter; Molly Schaaf, VP/executive broadcast producer; Sam Tucker, VFX/finishing producer; Emily Taylor, jr. producer. Production Hungry Man Wayne McClammy, director; Bryan Newman, DP; Mino Jarjoura, exec producer; Nate Young, producer. Editorial MacKenzie Cutler Ian MacKenzie, editor; Nick Divers, assistant editor; Sasha Hirschfield, exec producer; Evan Meeker, editorial producer. VFX/Post The Mill Fergus McCall, colorist; Kevin Ives, Sandor Toledo, CG leads; Randy McEntee, lead compositor; Colin Blaney, exec producer; Sumer Zuberi, producer; John Leonti, VFX supervisor. Audio Post Rainmaker Studios Jeff McManus, engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More