Apple follows its touching, Emmy-winning “Misunderstood” Xmas holiday spot from 2013 with another tug-at-the-heartstrings piece for the 2014 yuletide season, again directed by Lance Acord of Park Pictures. This time, a girl creates a gift for her grandmother, blending the latter’s phonograph recording of “Our Love Is Here to Stay” with a new performance by the granddaughter of the same American Songbook standard. The young lass works on her iPad to create the new, stirring, touching duet.
The grandmother listens to the duet as she looks at old photographs–which her granddaughter has collected–chronicling a loving life well spent.
Agency is TBWAMedia Arts Lab.
CreditsClient Apple Agency TBWA\Media Arts Lab Production Park Pictures Lance Acord, director. Editorial Exile Eric Zumbrunnen, Matt Murphy, editors. Post/VFX Girl Overboard Ben Gibbs, visual effects creative director/color correction; Jan Cilliers, VFX supervisor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More