Apple follows its touching, Emmy-winning “Misunderstood” Xmas holiday spot from 2013 with another tug-at-the-heartstrings piece for the 2014 yuletide season, again directed by Lance Acord of Park Pictures. This time, a girl creates a gift for her grandmother, blending the latter’s phonograph recording of “Our Love Is Here to Stay” with a new performance by the granddaughter of the same American Songbook standard. The young lass works on her iPad to create the new, stirring, touching duet.
The grandmother listens to the duet as she looks at old photographs–which her granddaughter has collected–chronicling a loving life well spent.
Agency is TBWAMedia Arts Lab.