Brigg Bloomquist of GO directed this spot which shows a girl who’s driven to build, explore, experiment, dream, even fail at times. She uses LEGOs as far more than just a casual play toy. Rather it’s a means to foster confidence to create, to help her to think for herself and travel on her own path.
The :60, titled “Inspire Imagination and Keep Building,” came out of agency Union Made Creative.
Credits
Client LEGO Erin Fortier Reed, Jennifer Paoletto Sr., brand managers; Erik Varszegi, lead model designer; Laura Norman, art director. Agency Union Made Creative, Culver City, Calif. Keith Cartwright, chief creative officer/founder; Whitney Ruef, copywriter; Lydia White, art director; Charity Bustamante, producer. Production GO Brigg Bloomquist, director; Greg Jones, line producer; Pablo Berron, DP. Post Cut+Run
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More