Brigg Bloomquist of GO directed this spot which shows a girl who’s driven to build, explore, experiment, dream, even fail at times. She uses LEGOs as far more than just a casual play toy. Rather it’s a means to foster confidence to create, to help her to think for herself and travel on her own path.
The :60, titled “Inspire Imagination and Keep Building,” came out of agency Union Made Creative.
CreditsClient LEGO Erin Fortier Reed, Jennifer Paoletto Sr., brand managers; Erik Varszegi, lead model designer; Laura Norman, art director. Agency Union Made Creative, Culver City, Calif. Keith Cartwright, chief creative officer/founder; Whitney Ruef, copywriter; Lydia White, art director; Charity Bustamante, producer. Production GO Brigg Bloomquist, director; Greg Jones, line producer; Pablo Berron, DP. Post Cut+Run
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More