Meet Barry and Kev, two local gents who persuade–albeit in offbeat fashion–young alcohol-impaired partygoers to refrain from driving their cars. This PSA for the New Zealand Transport Agency is part of a Clemenger BBDO (Wellington, NZ) alcohol awareness campaign celebrating those good samaritans who look out for others in their community.
Directing “Local Legends” was Patrick Hughes of Finch. Hughes is fresh from having directed action flick The Expendables 3.
CreditsClient New Zealand Transport Agency Agency Clemenger BBDO, Wellington, NZ Phillip Andrew, executive creative director; Mark Dalton, Mike Gwyther, creatives; Martin Gray, head of TV. Production Finch Patrick Hughes, director; Karen Bryson, producer; Robert Galluzzo, exec producer; Jeremy Rouse, DP; Guy Treadgold, production designer. Post Method Studios Australia Drew Thompson, editor. Online Beryl Post Blockhead Pete Ritchie, colorist.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More