Meet Barry and Kev, two local gents who persuade–albeit in offbeat fashion–young alcohol-impaired partygoers to refrain from driving their cars. This PSA for the New Zealand Transport Agency is part of a Clemenger BBDO (Wellington, NZ) alcohol awareness campaign celebrating those good samaritans who look out for others in their community.
Directing “Local Legends” was Patrick Hughes of Finch. Hughes is fresh from having directed action flick The Expendables 3.
Client New Zealand Transport Agency Agency Clemenger BBDO, Wellington, NZ Phillip Andrew, executive creative director; Mark Dalton, Mike Gwyther, creatives; Martin Gray, head of TV. Production Finch Patrick Hughes, director; Karen Bryson, producer; Robert Galluzzo, exec producer; Jeremy Rouse, DP; Guy Treadgold, production designer. Post Method Studios Australia Drew Thompson, editor. Online Beryl Post Blockhead Pete Ritchie, colorist.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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