TBWAChiatDay LA and director Sean Meehan of Arts & Sciences teamed on this simple, soulful :60 in which a couple finds a baby bird who’s clearly been left behind while his feathered friends are already well on their way to warmer weather. Titled “Migration,” the spot shows the couple helping the bird catch up as they take it in as a passenger in their 38MPG Nissan Altima.
Ultimately, they go further than they ever thought possible and experience a thrilling moment of unparalleled beauty. The musical track that accompanies their trip is “Taste It,” by Jake Bugg, the energy and style of which capture the urgent, high-spirited nature of their quest.
Credits
Client Nissan Altima Agency TBWA\Chiat\Day, Los Angeles Stephen Butler, chief creative officer; Fabio Costa, executive creative director; Jeff O’Keefe, associate creative director/copywriter; Brandy Cole, sr. art director; Brian O’Rourke, director of production; Stephanie Dziczek, producer; Oke Mueller, group planning director; Leigh Davidson, planner; John Frazier, product strategy specialist. Production Arts & Sciences Sean Meehan, director; Mal Ward, managing director/partner; Marc Marrie, managing partner/exec producer; Sam McGarry, producer. Editoral Arcade Paul Martinez, editor; Pete D’Andrea, assistan editor; Nicole Visram, exec producer; Lizzie Shook, producer. Post MPC Mark Gethin, colorist. Music “Taste It” by Jake Bugg Sound Design Dror Mohar, sound designer. Audio Post 740 Sound Stephen Dickson, mixer.
Carmaker Dacia, owned by Renault, is taking part in the legendary Dakar Rally, a grueling long distance race where drivers take on the Saudi Arabian desert.
To mark Dacia’s first-ever participation in the Dakar Rally, Publicis Conseil created this film which presents a world of sand that is as spectacular as it is challenging for drivers and their vehicles. Rune Milton directed this visceral, hyper-realistic piece via production house Wanda.
As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The work has been released in Europe on television and digital.
