CP+B’s holiday campaign for Fruit of the Loom offers advice as to whom you should and shouldn’t give underwear to. This tongue-in-cheek guide to Xmas shopping, titled “Rules of Underwear Giving,” shows various people on camera with a voiceover providing a yea or nay relative to the appropriateness of giving them Fruit of the Loom’s finest.
Peter Martin of production house Imperial Woodpecker directed the :30.
Client Fruit of the Loom Agency CP+B Tony Calcao, executive VP/executive creative director; Ralph Watson, chief creative officer; Dave Cook, Matt Fischvogt, creative directors; Mona Hasan, associate creative director; Edi Inderbitzin, sr. art director; Aaron Fisher, designer; Ramon Nunez, VP/sr. integrated producer; Kate Hildebrant, VP/director of video production; Charissa Kinney, content supervisor; Ben Song, content manager. Production Imperial Woodpecker, Santa Monica, Calif. Peter Martin, director; Doug Halbert, managing partner; Charlie Cocuzza, exec producer; Lawrence Lewis, producer. Editorial NO6, Santa Monica, Calif. Chan Hatcher, editor; Verdi Sevenhuysen, online editor; Chrissy DeSimone, editorial exec producer; Kendra Desai, editorial producer. Post Optimus Chicago Lisa Masseur, exec producer/managing director; Sarah Wien, exec producer; Emma Jubinski, producer. Design Optimus Design, Chicago Jon Desir, exec producer; Mike Ciacciarelli, executive creative director; Donnie Bauer, creative director. Music KBV Records, NY Tony Verderosa, exec producer; Alex Wurman, composer. Audio Lime Studios, Santa Monica. Mark Meyuhas, engineer. Post Company 3, Santa Monica. Siggy Ferstl, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
