Matt Aselton of Arts & Sciences directed this spot which underscores how life evolves despite one’s plans. We open on a guy who says he’s never getting married. In the next vignette he’s buying an engagement ring for his bride to be. The couple is never having children–then we see their first born. The dad declares he’s never moving to the suburbs–a moment later he and his family are on the front lawn of their suburban home. And when he affirms that he’s never having another child, his wife informs him that she’s pregnant.

All along the way of “nevers” and subsequent realities, State Farm is there. Agency is DDB Chicago.

Credits

Client State Farm Agency DDB Chicago John Maxham, chief creative officer; Barry Burdiak, John Hayes, sr. VP, group creative director; Brian Boord, creative director/art director; Chad Broude, creative director/copywriter; Joe Cianciotto, chief digital officer Gustavo de Mello, sr. VP/group strategy director; Diane Jackson, executive VP, director of production; Scott Kemper, VP, executive producer; Kent Smith, executive producer. Production Arts & Sciences Matt Aselton, director. Editorial Arcade Edit Geoff Hounsell, editor; Sean LaGrange, assistant editor. Post Filmworkers Club Rob Churchill, VFX artist. Music Elias

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